What Is Lorem Ipsum — and Why Should You Care?
If you've ever reviewed a website or branding mockup and thought, "What’s with all the Latin?" — you’ve met Lorem Ipsum.
Lorem Ipsum is a placeholder text used by designers and developers to focus attention on layout, not content. It’s a tool that helps creatives present structure and style — without getting distracted by what the text says.
A Quick History
The roots of Lorem Ipsum go way back — all the way to ancient Rome. It’s adapted from a piece of Latin literature by Cicero, written in 45 BC. But it was first used for typesetting in the 1500s when printers needed to show how a page layout would look before real copy was written.
Today, it's still going strong — from high-end brochures to cutting-edge websites.
Why It Matters to Your Business
At Company 5.19, we use Lorem Ipsum when we’re designing your visual story — your website, your pitch deck, your brand identity system — before final messaging is finalized.
- It keeps your attention on design. Without real content, you can evaluate the look, feel, and flow of the layout without editorial distractions.
- It reveals how your content could look. You'll see whether your messaging fits comfortably, if your headline structure works, and where visuals carry the most weight.
- It speeds up your process. Lorem Ipsum allows design and strategy to move forward in parallel, so you're not waiting on final copy to visualize your brand.
Real Talk: It’s Not Gibberish — It’s a Smart Tool
Lorem Ipsum helps bridge the gap between idea and execution. It allows us to craft a polished, professional presentation for your project — even when you’re still fine-tuning the words.
“Design is not just what it looks like — it's how it works. Lorem Ipsum helps us shape that experience from the start.”
— The Company 5.19 Team
So the next time you see those funny-looking phrases, know this: It’s part of building something thoughtfully, intentionally, and beautifully.
John Doe
Posted at 15:32h, 06 DecemberLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
John Doe
Posted at 15:32h, 06 DecemberIt is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal
John Doe
Posted at 15:32h, 06 DecemberThere are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text.
John Doe
Posted at 15:32h, 06 DecemberThe standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.