Web Design Trends We’re Embracing (and Avoiding) This Year
In the fast-evolving world of digital design, clarity, performance, and personality reign supreme. At Company 5.19, we stay ahead of the curve—not by chasing every new trend, but by strategically selecting what actually serves our clients’ brands and audiences. Here’s a breakdown of the design directions we’re leaning into this year—and which trends we’re consciously avoiding.
“Design systems aren’t just a set of UI components. They’re the story of how your brand comes to life through product.”
— Brad Frost✅ Trends We’re Embracing
1. Intentional Motion Design
Micro-interactions, hover states, and scroll-triggered animations are no longer just decorative—they’re purposeful. Used sparingly, they guide users, tell stories, and create memorable moments that elevate UX.
2. Editorial-Inspired Layouts
Grid-based designs that feel like beautifully crafted magazines are making a comeback. Think: bold headlines, layered visuals, and thoughtful negative space—perfect for brands with strong visual identity and storytelling needs.
3. Dark Mode Done Right
Not just an aesthetic, but a UX feature. When implemented correctly, dark mode can reduce eye strain and extend time on site—especially for mobile and portfolio-driven projects.
4. Accessible & Inclusive Design
Accessibility is non-negotiable. We’re integrating better color contrast, alt-text, keyboard navigation, and clear typographic hierarchy into every build to ensure compliance and reach.
5. Faster, Leaner Performance
We prioritize lightweight builds, optimized images, and minimal plugins. Aesthetics without speed is a bad user experience—and poor for SEO.
❌ Trends We’re Avoiding
1. Overuse of Parallax Scrolling
While visually engaging, too much parallax slows down page speed and can cause motion sickness for some users. We reserve it for subtle, strategic use—never as a gimmick.
2. Autoplay Video Backgrounds
Unless the content is muted, mobile-optimized, and directly tied to storytelling, autoplay videos often distract more than they delight.
3. AI-Generated Visuals Without Strategy
AI tools are powerful, but using them without art direction leads to generic, soulless designs. At Company 5.19, we blend tech with taste—always led by human vision.
4. Skeuomorphic Comebacks
Some nostalgia-driven design styles are fun, but skeuomorphic overload feels dated fast. We favor clean, modern interpretations instead of cluttered 2010s callbacks.
5. Overloaded Hero Sections
A hero is your first impression—don’t drown it in sliders, 12 calls to action, or competing visuals. We keep it bold, clear, and conversion-oriented.
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